About Us
Empowering farmers with data-driven insights and cutting-edge technology to make smarter marketing decisions
Our Story
Born from the trading floors of Chicago
Go Farm Yourself Inc. emerged from an extensive collaboration between farmers and Rupert Williams, a Baylor University economics graduate and former CBOT/CME grain and cattle option market maker. When the Chicago trading pits closed, Rupert traveled rural America, discovering that marketing was a common challenge for producers.
Recognizing this gap in self-service marketing tools, Rupert partnered with data scientist Jefferson Duggan to create a value prediction tool for forward commodity prices. The result? An unbiased, data-driven machine learning algorithm that helps farmers make decisions based on data, not emotion—leveling the playing field against algorithmic traders.
Our Mission
Putting the power back in farmers' hands
We believe that when farmers win, we all win. Our tools transform complex market data into simple, actionable insights—because every farmer deserves access to the same sophisticated trading tools as the big players.
Leadership Team
Meet the minds behind GFY
Rupert Williams
CEO & Founder
Two decades as an options market maker on Chicago's trading floors. Trading badge WNR (winner). Former CME FULL and CBOT FULL holder. Started at Wolverine Trading LLC, now building tools to democratize trading for farmers worldwide.
Jefferson Duggan
CTO & Co-Founder
10+ years in Data Science and Machine Learning. Started in predictive analytics at GE, developing ML for agriculture. Helped scale Fetch Rewards from $75M to $1.5B as Head of Data. Now applying that expertise to empower farmers.
Ready to take control of your grain marketing?
Join thousands of farmers making smarter decisions with GFY